The power of the spoken word is seriously under-rated.
By using words & sounds you can truly paint pictures in people’s minds.
For example, have you ever heard an advert on the radio for a travel agency?
They’ll usually have a nice calm voice telling you about their great holiday offers and they’ll use sound-effects of the waves lapping the shore in the background.
It instantly transports you to a place where you imagine blue skies, warm sunshine and that happy ‘holiday feeling’.
They’re selling you the holiday by making you imagine it in your own mind.
It’s powerful stuff that connects directly to your emotions… and it’s all done using ‘simple’ audio.
So what would happen if you painted pictures in the minds of your clients too?
Do you think you could be as persuasive by using audio in your marketing?
Absolutely you could!
The good news is that it’s easier than ever before to create your own audio products.
You don’t need lots of expensive equipment – a Mac/PC or even just a smartphone will do.
Flexible & Easy To ‘Consume'
If you’re creating information products, audio has a major advantage over EVERYTHING else… yet it’s often overlooked.
Let’s think about audio from a listener’s perspective for just a moment.
Audio is flexible and fits in around their life.
They can listen to audio while driving, walking the dog, mowing the lawn or even on the treadmill at the gym.
Don’t get me wrong, I love video content too – but it’s no way near as flexible as audio.
With video you have to put aside the time to look at the screen; it ties you to a PC or smartphone, and it usually requires an internet connection too.
It’s the same with books to certain extent as you have to actually put the time aside to read them.
But the real beauty of audio is that you can listen to it anywhere.
A Less Crowded Market
And when it comes to making & marketing audio, that’s easier too.
Audio is a much less-crowded marketplace when compared with video, books and printed reports.
So if you’re planning to create audio products to sell or giveaway online, audio really can be the quickest, easiest & best way of reaching out to a wide audience.
People love listening to audio, so why not give them something to listen to?
You can learn more about the power of audio by signing up for my FREE Audio Creation Kit below.
Nice one Paul. My Blue Snowball microphone is already in the post!
That’s a great choice of mic Chris. I can’t wait to hear your first audio product. :)