If you host your own podcast, it's easier than you think to turn it into something much bigger than the show itself.
In fact, I think you would be surprised at how many people repurpose their podcast show.
As the creator of your own show, you effectively have full ownership of the material and can use it as you see fit.
Syndication of your podcast shows is a must for maximum SEO (search engine optimisation) and to help earn future income from your unpaid podcasting efforts.
This is a typical set up for people who want to get maximum value out of one single podcast show:
- Upload it & make it available on iTunes
- Put video content on YouTube
- Put audio on YouTube to a static image
- Put podcast show embedded player on your blog
- Have the transcripts typed up and turn them into a book or a presentation slide show
Because you own the rights to the material, you can essentially do anything you like with that material.
For example, you could give it away as a bonus for your customers, or maybe as a way to encourage others to join your email list.
No one has the right to take that material and use it, without express permission from you, so make the most of your podcast by making the most of your own unique material!
All income goes to you
Clearly, it is advantageous to have valuable, desirable material, and a successful podcast show is just that. To best maximise potential of your podcast show, try to offer a few different show formats, interviews, tips, how to’s etc.
Whenever you later monetise, you can group your podcast shows into their respective categories and you may have a best seller on your hands.
Srinivas Rao from Blogcast FM Podcast, recently released his book called From ‘Blog To Book Deal – How They Did It‘ and it was a top seller.
That book was a collection of podcast interviews (that he had had transcribed) with successful bloggers who had released a best seller book, interviewees like Chris Guillebeau, Jenny Blake and Julien Smith.
This is a great example of repurposing a specific category, within his interviews, for a desired outcome of readers expectations.
The bottom line is that this material was already widely available for free on iTunes and his blog, but in his new book he was able to reach another audience again.
So, when making your own podcast – it's also worth thinking about how you can explore it's full potential.