You might think I’m crazy to suggest that you make audio products instead of creating video.
It’s a fair point especially when you consider that video is everywhere right now and it’s a real force to be reckoned with.
Its popularity – particularly with Internet Marketers – is huge and pretty much anyone who’s anyone is using some
form of video in their marketing mix with impressive results.
Audio Is Awesome!
In fact with so many people concentrating on creating video, it gives you the perfect opportunity to stand out from the “me too!” crowd by creating your own great-sounding audio products.
It’s worth remembering that just because everyone else seems to be using video it doesn’t mean you have to blindly follow the herd.
In fact, there are many advantages to creating audio products instead of video – many of which you might not have even thought about.
Audio Products Are Easier To Make
Firstly, creating your own audio products has, and probably always will be, quicker and easier than creating video.
With audio you don’t have to worry about getting the lighting right, or spending hours learning complicated video editing software or finding out how to upload and embed it on your website.
Another of the major downsides to video is having to appear on camera. I don’t know about you, but I still don’t like appearing on camera. I mean I’ll do it if I have to, but it’s not something I’m entirely comfortable with or enjoy doing.
But with audio products it’s so much easier – all you need to do is speak… and we all do that every day whether it’s on the phone or face-to-face, so it’s not like you have to acquire a new skill or anything like that.
Hit Record And Have A Product Within An Hour
With audio products you simply hit the ‘record’ button and start speaking. Once you’ve run out of things to say you just hit ‘stop’ and your product is pretty much ready.
I know that’s a very simplistic approach, but it’s true.
Don’t believe me? Well think about this for a second…
If you plan to record yourself speaking for 20 minutes on your chosen topic/niche, or perhaps do an interview with a guest of a similar duration, it means that your audio product will be ready in little more time than it takes you to actually record it.
You will, of course, need to do a few minutes of preparation before the recording starts to allow you to write some questions but that should take no more than 30-40 minutes if you really focus (remember to switch off your phone and log-out of your emails).
You’ll also need a few minutes afterwards to edit the audio (if it needs it) and to convert it into mp3 format for uploading to your website or for burning to CD.
But that’s it! Literally everything you need to create your first audio product in round about an hour.
Seriously, you can do this. Just put some time aside and get started today.
What's Coming Up In Part 2?
We'll take a look at why audio products are the most convenient way for you to reach out to your audience.
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