Browsing Tag: podcasts

    Creating audio products, Paul's Tips, podcasting, Sound Quality Tips

    11 Mistakes New Podcasters Make… And How To Avoid Them

    January 7, 2024

    There’s a lot to remember when you start a podcast. But the last thing you want is to have a dozen episodes completed before you realize you are making one or more of these common podcasting mistakes.

    1: Poor audio quality – Sound quality is crucial for podcasts. Listeners will quickly lose interest if the audio is too quiet, too loud, or has background noise. I can’t tell you how many times I’ve heard this problem on new podcasts.

    2: Inconsistent posting schedule – It is important to establish a regular posting schedule to keep your audience engaged. If you post inconsistently, your listeners may lose interest and stop tuning in.

    3: Lack of planning – Many new podcasters jump right into recording without much planning. It is important to plan out the structure of each episode, the topics you want to cover, and the guests you want to interview.

    4: Not promoting your podcast – If you don't promote your podcast then how will anyone know about it? You might share your podcast on social media, posting several times for each new show as well as remind them of previous shows. Reach out to influencers and other podcasters and see if they might like to promote your show in exchange for promoting theirs. And be sure to tell your email list when you post a new podcast, giving them 2 or 3 dynamite reasons to check it out.

    5: Ignoring your audience – Your listeners are the lifeblood of your podcast. If you don't respond to their questions or take their feedback into account, you may lose their loyalty. Think of a time when a podcaster or blogger responded to your comment or question… how did you feel about them? No doubt you liked them more and maybe you even became a fan. Conversely, think of a time when you were ignored and remember how you felt then. Not too good, right? If you don’t have time to respond to questions and comments, you might get an assistant to do it for you.

    6: Not investing in good equipment – High quality equipment is essential for high-quality audio. Invest in a good microphone, editing software, and other tools that will make your podcast sound professional. If you’re on a shoestring budget, get what you can afford and then upgrade when you can.

    7: Rambling or talking too much – It's important to stay focused and on topic when recording your podcast. Rambling or talking too much can make your listeners lose interest. And as a listener, I can tell you it about drives me crazy and is the number one reason I turn it off.

    8: Not being authentic – People listen to podcasts because they want to connect with the host and guests. If you are not authentic or true to yourself, your listeners will sense that and may tune out. There’s absolutely no reason to sound like a robot. Laugh, joke, sound surprised, show keen interest in your guests, get upset when it’s appropriate and essentially be a real life person.

    9: Not editing properly – It's important to edit your podcast so that it is easy to listen to and engaging. Remove any awkward pauses, irrelevant conversations, or mistakes. If you’re not good at this, outsource to someone else to do for you. Do not skimp on this.

    10: Trying to be perfect – Perfectionism can be a serious roadblock to your success. You don't need to have a perfect podcast to be successful. In fact, I can tell you right now that you will never have a perfect podcast. It simply is not possible, so stop sweating it and start making mistakes. Then focus on improving with each episode and you will eventually find your stride.

    11: Giving up too soon – New podcasters get frustrated when their listener numbers seem to holding at 2 – their spouse and their mother. Your first 10 or 20 or maybe even your first 50 episodes are for practice. Continue to create great content, continue to actively and vigorous promote your podcast, and the audience will indeed come. 


    The Power Of The Podcast

    May 13, 2023

    Podcasting has really exploded since social media became popular as it has given people an avenue to connect with other people who are looking (or rather listening) out for new and interesting content.

    For The Consumer

    It’s the convenience of being able to find content that appeals directly to your own interests and hobbies that makes podcasting so attractive to consumers.

    Just think, you can now choose to download and listen to content that YOU enjoy, without exception or interruption. In fact it’s all right there at your fingertips.

    And with the various distribution networks (such as iTunes, YouTube and others) it’s easier than ever to get access to this ‘niche content’.

    Old Media vs New Media

    The explosion of readily-available content is now starting to erode the audiences of traditional media outlets (such as TV, radio, etc) because audiences can easily download appealing programming related to passions they enjoy.

    Whether it’s a few minutes watching videos on YouTube on your iPhone instead of watching TV; or listening to the latest comedy podcast via iTunes instead of tuning in to the radio, this is ‘time’ that you are not spending with those traditional outlets.

    For Content Providers

    Being able to connect with a hungry, passionate audience is one of things you’re able to achieve if you host your own podcast.

    Most podcasts are given away at no cost, but that doesn’t mean you’re doing the work for free.

    Just ask Pat Flynn from ‘Smart Passive Income'…

    He credits his podcast as the primary way he’s been able to generate a significant income every time he releases a new episode.

    In fact, Pat even publishes a monthly income report on his blog that shows how it all happens.

    And yes, it all stems back to the podcast he publishes for free.

    Audio Is Everywhere

    iTunes is, without doubt, the largest podcast directory in the world.

    Soundcloud is also a respected platform for content creators to host their podcast.

    But with the introduction of Twitter Audio Cards, it now means even Twitter users can quickly and convenient consume your content right there inside Twitter itself.

    This is a huge benefit for anyone who creates a podcast as it now allows people to use one of the most viral and user-friendly forms of social media to listen to their audio content.

    From songs and albums to podcasts and interviews, Twitter Audio Cards give such a wealth of opportunities for people to develop themselves and gain a substantial following.

    Most of us spend a lot of time on social media like Twitter now anyway, so it’s great to be able to turn to this type of website and then also find quality audio & video that we are going to enjoy.

    So rather than having to go to SoundCloud or iTunes or wherever to find your favourite podcast, you can now find it all linked up to Twitter as well!

    This makes sharing your hard work and getting your name out there easier than ever.

    You now have one of the most powerful and enjoyable social media platforms out there on the web available to you!

    What more could you ask for as an independent or freelance audio developers?

    Getting Your Podcast Into As Many Ears As Possible

    You can now make sure that the world hears your sounds rather than read about your sounds!

    This changes the entire dynamic of sharing content with each other – if you can just upload video & audio with a few clicks to your Twitter account, the potential really is unlimited for what you can use it for.

    The Power Podcasting Video

    If you'd like to discover more about the power of podcasting and the ways it can help you to attract big audiences, CLICK HERE.