By launching your own podcast, the first thing you'll be doing is creating alliances and forging relationships with experts in your niche.
That's because you'll be helping them to get more exposure for their brand and they'll totally love you for it.
Second, you'll be gaining a wider audience as those experts tell their lists about your podcast. (HINT – Add opt-in forms to your podcast pages.)
Third, you'll be building your own credibility by being associated with these experts.
But don't you need fancy software or an expensive service to podcast?
If you've got a phone and a computer, all you need is a service such as Blog Talk Radio and you're in business.
You can get setup in minutes, they'll archive your files and they make it easy to share.
Just decide what you want to name your show (catchy and/or descriptive is good) and choose your target market.
Lining Up Your Guests
Choosing experts to interview might be easier than you think.
Make a shortlist based on the following criteria:
- Whose websites do you visit?
- Whose books do you read?
- Whose podcasts do you listen to?
Then reach out to these people.
Start with those you'd consider to be ‘B-listers' and work your way up to ‘A-listers'.
That way you can get some experience before interviewing those you consider to be the big dogs of your niche.
If you start with A-listers, you'll find they're difficult to pin down when you have no track record.
And if they do agree to an interview, there's a good chance you'll be too nervous to do a really decent job.
So get some experience under your belt and THEN approach the bigger names.
How To Find Guests
If you're having trouble finding guests, visit sites such as Help A Reporter to find experts who want to be interviewed.
When approaching people, tell them you are the producer and host of your show.
Tell them you're a fan and you want to interview them.
Next Step: Write Some Questions
Now it's time to prepare for your show.
Write up a little introduction and then put together a great list of questions to ask.
Consider limiting your show to 20 minutes or less.
It's easier and frankly less tedious for everyone involved (guest, listeners, you) if you don't blather on for 2 hours straight, especially at first when you're still getting the hang of this.
If you'd like to learn more about podcasting and find out how to get your show on iTunes, then be sure to sign up for my Audio Creation Kit below.